As many of you know who have used my software products, I am always looking to work quicker and more efficiently. Here is a small, but incredibly useful tip if you are working in Firefox and need to be constantly switching between tabs in Firefox. I am going to show you how you can use your keyword, rather than your mouse, to switch between tabs in Firefox.
Use Ctrl + Page Down to go to the next tab in Firefox. Use Ctrl + Page Up to go to the previous tab in Firefox.
Also, another neat trick is that if you know the position of the tab in Firefox that you want to switch to you can use Ctrl + Tab Number. For example Ctrl + 3, which will bring you to the third tab in your Firefox window.
Yes, it is that easy and hopefully this tip will allow you to work a little faster and more efficiently. After all, ever second you save when you are working can be used to relax.
Would you rather ask someone to follow you or communicate with you on Twitter? Twitter is designed so people can “follow” you, but the word follow implies a passive, impersonal connection. However, there is a way to use Twitter to promote communication, active engagement, and conversation that is relatively easy to implement.
Instead of just linking to your Twitter profile and asking people to come follow you, I suggest that you use a more direct approach. Use a link that looks like this:
But of course replace “andrewnadeau” with your own Twitter ID. This link is going to link directly to that person’s “What are you doing?” box, and already have @andrewnadeau filled in. It will look like this…
You will want to say something like “Send me a message on Twitter” rather than just “Follow me on Twitter” when using this type of link. This makes your message much more personal and encourages your visitor to take the initiative to make contact with you. It will then be up to you to make a personalized response to their initial contact. Once you have exchanged messages you now have a more personal connection with this person and they are more likely to engage in your Twitter posts later on. This is a much better result then just having someone passively follow you and never really build a personal relationship.
Here are what the current Google rankings for “Andrew Nadeau” look like:
Tasks Completed Since Previous Post on April 10, 2009
1.) Changed the name of my Twitter account to @AndrewNadeau
2.) Linked to my Twitter profile and LinkedIn profile from my personal blog
3.) Added “Andrew Nadeau” to the Title tag of my personal blog’s homepage
Notable Changes in Top 10 results Since April 10, 2009
1.) My Twitter profile page is now ranking #6
2.) There is a LinkedIn profile ranking #8. Unfortunately this is not my LinkedIn profile. It is the profile of another Andrew Nadeau.
3.) Some ManufacturedDirections.com website is now ranking #9. I am not associated with this website.
4.) An eduspaces.net profile is now ranking #10. I am not associated with this website.
Goals to Accomplish
1.) Bump ManufacturedDirections.com and eduspaces.net profiles out of the top 10 results
2.) Get my LinkedIn profile ranking in the top 10 instead of another Andrew Nadeau’s profile
3.) Create other public profiles geared towards my personal brand to rank for my name
WordPress Blogs on their own are extremely search engine friendly. Within minutes of publishing a post you can get a listing in Google. Because of this WordPress is extremely valuable in generating traffic and building your business. If you are just a casual blogger that does not know too much about search engine optimization (SEO) there is one extremely important and beneficial way to optimize your blog posts for the search engines.
#1 Way to SEO Your WordPress Blog
By default WordPress does not optimize your URLs for the search engines. Look at the URL of one of your blog posts. It might look like http://www.andrewnadeau.com/?p=329. The problem with this URL is the ?p=329 part. Google gives extra weight to pages that have the main keywords in the URL, so as a blogger you are missing out on huge brownie points from Google by not optimizing your URLs. For example, the URL for this blog post is http://andrewnadeau.com/1-way-to-seo-a-wordpress-blog. Google will give extra weight, and therefore rank my page higher in their results, for anyone searching “SEO a WordPress Blog” or a combination of those keywords.
How to SEO Your WordPress Blog’s URLs
In your WordPress Admin Panel click on “Settings”, “Permalinks”, and then click the “Custom Structure” radio button. In the “Custom Structure” you will want to type /%postname%/ and you are done. It is really that easy to do. WordPress will now automatically convert your blog post URLs to URLs that are optimized for the search engines.
About two weeks ago I listened to a presentation by Dan Schawbel at Bentley University on the topic of Search Engine Optimization and Personal Branding. If you are interested in viewing Dan’s presentation I have embedded the video at the end of this post. During this presentation Dan talked about creating a personal brand by controlling the search engine results for your name. Much of my background is in SEO having worked on SEO projects as a consultant as well as optimizing my own websites, but I never really gave much thought to actually building a personal brand and optimizing for my own name. When I googled my name, Andrew Nadeau, I was surprised to find that my Google results were in complete disarray. This gave me the idea to document the journey I am about to embark on of optimizing and aligning the search engine results for my name, Andrew Nadeau.
Current Rankings
Here is what the top 10 Google results look like for my name, Andrew Nadeau.
It is interesting to note that these results are out of 216,000 results. Now 216,000 results is a decent number of results, but should be easily manageable to optimize. If you have a popular name or the name of someone famous this is going to be a more difficult task, and might not be achievable. For example, Michael Jordan has 29,500,000 results. If you have a popular or famous name my advice would be to use a nickname, your middle name, a middle initial, or some other way to distinguish yourself from your generic name.
Analysis of Current Rankings
#1: I am currently ranking #1 for AndrewNadeau.com which is my personal blog. This is good.
#2: This result is a White Pages Search for my name and adds no value to my personal brand. I am going to have to work on pushing this result off the first page of Google.
#3: This is my Facebook page, but it is currently redirecting to the homepage of Facebook. I am going to have to figure out how to get this ranking to link directly to my Facebook profile.
#4: This is another Facebook result that is listed as a sub-result for someone on Facebook by the name of Eric Andrew Nadeau. I am going to try to push this result out of the top 10 results on Google.
#5: This is my profile at ArticlesBase.com. A while back I wrote some articles and published them on this website, but the articles do not relate to my personal brand. I will have to think about how to handle this ranking and will write about it in subsequent posts.
#6: This is my profile on a Ning community site that I contributed some ideas. Again, this isn’t relevant to my personal brand, so I will have to address this ranking.
#7: This is a sub-result for my Ning profile, which is for my Ning page. I will have to try to push this ranking off the first page.
#8: This is a result for the directory of all the Andrew Nadeau’s on LinkedIn. I am going to have to push this result off the first page of Google results and replace it with a direct link to my LinkedIn profile.
#9: A direct link to my LinkedIn profile, but as a sub-result. I will have to make this a main result and get it ranked higher in Google.
#10: My profile at CrunchBase.com for a start-up I founded called SyllabusCentral. This ranking is good, but I will have to fine tune my CrunchBase profile to my personal brand.
My Goal
My Goal is to completely control the top 10 results of Google for my name, so that each Google result is a page to adds value to my personal brand as a leader in social media, web 2.0 and search engine optimization.
What’s Next?
In my next post on this case study I will talk about some of the things I am working on to align my Google results and also give tips, so that other people can follow in my footsteps to build their own personal brand through their Google results. I want to make it clear that this is not going to be a quick process. It will take time for everything I do to take affect as it takes time for Google to find links and update their rankings. I think this should be a very interesting case study and I look forward to getting some results.
Dan Schawbel’s Presentation at Bentley University on SEO and Personal Branding
There are hundreds of established Web 2.0 companies and thousands of more start-ups. It can be very difficult navigating through the social media landscape and identifying services that will help you or your business build a presence online. Overdrive Interactive, a social media consulting business located in Boston, MA, has done a very good job of mapping and categorizing a large variety of social media websites that will help you make sense of it all.
If you have ever worked on a project from different computers then you know it can be a pain to have to remember to save your files to a USB drive and then remember to bring it with you. Oh, and nevermind the trouble you go through if you lose your USB drive. There is now a service called Dropbox that allows you to easily backup, sync, and share your files from PC-to-PC. I will let the video below explain how it works and then I will give you an example of how I have used Dropbox to make my life easier.
Pretty cool, huh? A very useful feature of Dropbox is that it allows you to share a folder with another user and your folder and files will automatically update in their Dropbox folder. This is extremely useful if you are working on a collaborative project with someone else. It makes file sharing very easy and efficient, so you don’t have to send files back and forth through email. Dropbox even saves previous revisions online. If you need a quick and easy file sharing and backup method then I highly suggest you check out Dropbox.
Every business professional should have their own blog where they blog about the field or profession that they are involved in. This should come naturally to anyone who is enthusiastic about their profession and classifies themselves as an expert on the topic. You can talk about industry trends, news affecting companies in your industry, create how-to guides, or give tips on your profession. The idea behind creating your own blog it to 1) get you thinking about your profession, 2) establishing yourself as an expert in your profession, and 3) linking your blog to your name, so your name because associated with being an expert.
How to associate your name as being an expert in your profession
Linking your name to your blog is going to provide a huge benefit to your career. I recommend that you try to register a domain name that either is your exact name or has your name in it. For example, my name is Andrew Nadeau and I have registered AndrewNadeau.com. If AndrewNadeau.com had been taken I could have tried to brand myself using a nickname like AndyNadeau.com or with my middle initial, AndrewJNadeau.com. The idea behind using your own name is that if someone Google’s your name your blog will most likely rank #1 in the Google search results for your own name if your name is in your domain name.
What if all domain names for my name are taken?
If all domain names relating to your name are taken and you do not have a famous name then I suggest that you get a domain name that has your profession’s main keyword in it. For example, if I am a social networking expert then my blog name might be TheSocialNetworkingBlog.com. What you then want to do is put your name in the title tag of every blog post that you make and also make sure that your name is in several places on your blog. For example, you might do a post titled “Is Twitter the next Facebook?”, so for this post the title tag in your blog will read “Is Twitter the next Facebook? - Andrew Nadeau”. With this type of title tag you will be able to rank for your name and people will associate you as an expert in your profession.
Will having your own blog help you find a job?
Absolutely! Googling a job candidates name is becoming an easy way to see someone’s virtual resume. If a potential employer Googles your name and the first result in Google is your blog where you talk about the industry in which you are applying for a job then it will greatly impress your potential employer and will separate you apart from other candidiates for the same job. Also, if you have not had much work experience or internships then this is also a good thing to put on your resume and talk about in interviews as it shows you are passionate about your industry and that you want to be a leading expert in your field.
Many small businesses and non-profit organizations are missing a golden opportunity to communicate their expertise and personality to potential customers through a blog. For example, a carpentry business might have a simple website with an about page, services page, pricing page, and a contact page. This website will probably look like it was built in 1999 and will usually not communicate the personality or quality of the businesses. As a consumer looking to hire a carpenter I want to make sure that this isn’t some hack who had a nephew taking a HTML class in high school and decided to do his class project on his uncle’s carpentry business. A way for the carpenter to build trust with the visitor and increase his conversion rate is to create a blog on his website.
This blog can be easily created using a blogging platform like WordPress and can easily be installed in a subfolder of the the original website. For example, the URL to the blog might be http://www.example.com/blog. On this blog the carpenter might want to post pictures of project he has previously worked on or maybe explain the benefits of a new technique or material he is now using in his projects. The carpenter can also establish that he is a professional by giving a how-to tutorial on a simple carpentry tricks that every homeowner should know. If the carpenter is ambitious they can also post how-to videos or videos showing projects they have completed. The carpenter will also want to post any news that is happening with the company as well as any awards they have received.
So, what are the benefits of creating a blog? The first benefit is it shows the consumer you care about your business. Especially in trades like plumbing, carpentry, and electrical, consumers usually have trust issues and have had a bad experience in the past. By posting to a blog a couple times a week it shows that you care about your business and the consumer, and the consumer will respond. The blog will also allow you to communicate your personality through the internet. By blogging it shows that the company is on the leading edge of technology, so the consumer would expect same of the business. It also allows you to create a connection with the consumer even before talking on the phone or in person. Finally, a blog will attract more visitors to your website, which will turn into more business. If you post quality content on your blog other websites will start linking to your website. This will increase your rankings in the search engines for more local keywords, which will get you more free leads over time.
Hopefully this post outlines the clear benefits of specialized services getting online and blogging. If you are a small business owner interested in creating a blog on your website then please send me an email for more advice.
If you asked someone what Search Engine Optimization (SEO) was 3 to 5 years ago they would have given you an answer similar to this one…
“SEO is making sure your title, meta, alt, and h1 tag all have your main keyword in them and that you have an optimal keyword density on your page.”
Three years ago I would have agreed with this statement 100%. Three years ago I was able to get a top ranking in Google and Yahoo within 24 hours by simply following the simple formula above. But the problem was it was too easy to manipulate these on-page characteristics and game the search engines for top rankings. This naturally lead to a lot of spam websites in the search engine rankings.
In response to this spam problem the search engines had to change their ranking algorithms to focus on off-page factors as opposed to on-page factors. This meant that on-page factors like your meta keywords would be weighted significantly less in the search engines and off-page factors like the number of authoritative websites that link to you (called backlinks) would be weighted significantly more. This meant that the days of simply putting up a page that had good on-page SEO and getting traffic through organic search engine listings were over.
Now the major search engines like Google focus more on factors like:
How many backlinks does your website have?
Are these backlinks from credible and authoritative sources?
What anchor text are these external websites using to link to your website?
How old is your domain name?
How long until your domain name expires?
How much traffic does your website receive?
How long do visitors stay on your website?
What is the bounce rate of the traffic the search engines are sending you?
You might have noticed a trend with the factors that the search engines are now using to rank websites in their results. The trend is in using factors that are difficult to manipulate. It is tough to manipulate the age of your domain name or the number of external websites that are linking to you. Another trend with these factors is that they all relate back to having quality content. Google’s job is to help its users find what they are looking for when searching. If a searcher clicks on a search result and then immediately hits the “back” button then obviously they did not find what they were searching for. This is known as a “bounce” and Google will take note of this and lower that search engine result on the results page. The way for a webmaster to lower their bounce rate is to create quality content.
So how do you get other websites to link to you? Create quality content. How does a webmaster increase the time visitors stay on their page? Create quality content. How do you receive a lot of traffic? Create quality content so the visitor keeps coming back to your website.
The point I am trying to make is that SEO is becoming less about on-page SEO and more about just creating quality content that benefits the user. If you create quality content then the rest of the SEO should take care of itself. Yes, you still need to do all of the on-page SEO, but on-page SEO is becoming the standard now and will not get your website to rank on its own.
