In my previous post titled “Lead source analytics every start-up should track,” I promised to write a follow-up post that outlines how to track the following lead source details…

Medium (organic, PPC, referral, email, webinar, press release, etc)
Lead Source (Google, Yahoo, Twitter, Facebook, LinkedIn, etc)
Keywords (What keywords did the visitor search?)
Referring URL (Where did the visitor [...]

An area of marketing that I have been spending a considerable time studying recently is website analytics. I’ve been asking myself questions like:

What information should we be tracking?
What information is important to marketing?
What information is important to sales?
What information is important to executive management?
How do we track this information?
How do we present this information to [...]