As an online marketer, are you optimizing your blog posts to convert visitors into leads?
Are you making it easy for readers to share the one big idea of your post?
If you think putting a call-to-action in the right sidebar and including the many social sharing icons in each blog post is enough, you are sadly mistaken.
If you’re like 99% of people who write and publish blog posts, you write what’s on your mind and publish it to your blog. This is great if you are a casual blogger. However, if you are an online marketer where the goal of your blog is to drive traffic, leads, and sales, this is the wrong approach.
And, I have to admit, I’ve been guilty myself of taking this “Field of Dreams” approach to blogging thinking “if I publish it, they will come.”
The reality is that even if you have remarkable content, very few people will remember to come back to your blog. This is why it is so important to optimize the content, layout, and call-to-action of each blog post you write in order to get the reader to take the next step with you (subscribe to blog, watch a demo, download a how-to guide, etc).
The good news is that Derek Halpern of Social Triggers has published the exact formula for writing the perfect blog post, and I’m going to share it with you below.
So here it is, the magic formula for the perfect blog post…
By the way, this post was written using this template, so how’d I do? If you liked the post, please share it on Twitter…