It isn’t too often that I see an infographic that is spot on, but this infographic on how Google diminished the effectiveness of long-tail keywords hits the nail on the head. Having made a very nice income in the past focusing exclusively on organic traffic from Google, I saw first hand how each move by [...]
Every online marketer should understand cookies. No, I’m not talking about the kind that come out of the oven warm and gooey and go great with milk. I’m talking about the web cookie, also known as a browser cookie or HTTP cookie.
What’s a cookie?
A cookie is a piece of text stored on a user’s computer [...]
Today I came across a great idea from Dan Shapiro on how he does usability testing for his website called SparkBuy. If you are a web developer, you know that usability of your website is one of the most important aspects in converting a visitor into a subscriber/member/customer. You only have a few seconds for [...]
In my previous post titled “Lead source analytics every start-up should track,” I promised to write a follow-up post that outlines how to track the following lead source details…
Medium (organic, PPC, referral, email, webinar, press release, etc)
Lead Source (Google, Yahoo, Twitter, Facebook, LinkedIn, etc)
Keywords (What keywords did the visitor search?)
Referring URL (Where did the visitor [...]
An area of marketing that I have been spending a considerable time studying recently is website analytics. I’ve been asking myself questions like:
What information should we be tracking?
What information is important to marketing?
What information is important to sales?
What information is important to executive management?
How do we track this information?
How do we present this information to [...]
Many small businesses and non-profit organizations are missing a golden opportunity to communicate their expertise and personality to potential customers through a blog. For example, a carpentry business might have a simple website with an about page, services page, pricing page, and a contact page. This website will probably look like it was built in [...]