The 2 Most Effective Blog Post Types

Today I did a little research to see what some of the top blogs (in terms of traffic and lead generation) were doing to get some ideas that I could then use on my company’s blog. I decided to pull the blog post titles of the last 15 blogs published by HubSpot, SalesBenchmarkIndex, and KissMetrics and analyze the titles to see if there were any trends on what makes an effective blog post title. My findings were shocking…

44% were “List” blogs

That’s right. 44% of the blogs published started with “5 keys to…” or “Top 10 ways…” or “7 Steps to…” or “The 6 things…”

Here are some examples:

  • 30 Careless Mistakes That Will Totally Muck Up Your Marketing
  • 7 Real Marketing Interview Questions From HubSpot’s CMO
  • 4 Failing Marketing Relationships You Need to Fix ASAP
  • 11 Modern Technologies That Make the Case for Inbound Marketing
  • 15 Examples of Brilliant Homepage Design
  • 8 Real-Life Examples of Outbound Marketing Gone Terribly Wrong
  • 5 Steps for HR to Develop 2013 Sales Leaders
  • 3 Keys to Navigating Change Management in Sales
  • 3 Places Sales Leaders Should Look if You Missed the Number in 2012
  • New Quota? Two Questions You Need to Ask Next
  • 5 Marketing Trends That will Impact 2013
  • 3 Signs your Sales Team Isn’t Happy
  • The 6 Worst Decisions Sales Leaders Make
  • Sell More This Year by Not “Selling” at All – 3 Simple Guidelines, and One Perfect Secret Weapon
  • The Top 50 KISSmetrics Posts of 2012
  • 5 Ways to Automate Your Pinterest Marketing Strategy
  • 5 Google Products That Failed and What Startups Can Learn From It
  • The 5 “Must Have” Metrics for Your SaaS Business
  • Analyze This: 3 Techniques Every SaaS Product Marketer Should Know
  • 3 Great Content Sites and What You Can Learn From Them
27% were “How-To” blogs

Yup. Blogs that teach you something is the next popular type of blog post used across these blogs. Here are some examples:

  • How to Use Photoshop: The Ultimate Guide for the Design-Impaired Marketer
  • How the HubSpot CMO Screens for Top Marketing Talent
  • How to Be a Spammer in 20 Simple Steps
  • How to Pick the Perfect CTA for Every Blog Post
  • How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template]
  • How to Spot Where Your Customer is on Their Buyer’s Journey
  • How Today’s Sales Manager Needs to Change their Field Coaching
  • Avoid the Headline Holdup: Learn How to Unplug The Bottleneck in Your Business
  • How to Not Get Ghost Banned on Social Media Sites
  • How to Make Your Email Open and Click-Through Rates Skyrocket
  • How to Use Contests and Giveaways to Get User-Generated Content
  • How to Steer Your Company Away From its Own Fiscal Cliff
Why are these blog post types so popular?

I think there are a bunch of reasons these blog post types are popular.

  1. People love lists.
  2. People like to learn.
  3. Lists are easy to scan.
  4. There is a clear upfront promise.
  5. Readers know exactly what they will learn.
  6. Reader knows the info they will receive is valuable/actionable.
Why should you care?

The next time you go to write a blog post think about if you can write it using one of these blog post types. If you can, you’re chances of your blog being successful will be much higher.